About Us

An idea born from our values.

EBB & FLO a lifestyle brand born form the shared values of owners Toni and Vince.  We offer products and services to inspire wellness and promote sustainability.

A family run business located on the North Promenade of Cleethorpes.  We are passionate about sharing our love for the water, beach and outdoors! Whether you want to learn the Stand Up Paddleboarding, kayaking, explore or head out on a hire session – there are plenty of ways to get out on the water and enjoy Cleethorpes from a different point of view!

All activities can be arranged for individuals, groups, parties and families.

We are 5 mins from Cleethorpes main town and station, so join us escape the hustle and bustle and come and try out the vibe down at EBB & FLO!

Meet The Crew

Toni Ann Buckle Weavers

Founder | Captain | SUP Instructor

I grew up by the sea and dream’t of being a mermaid since watching the walk the plank/underwater scene in the film ‘HOOK’. I’ve always loved the outdoors but plonk me on a beach anywhere in the world and I’d be at my happiest! My husband Vince (a surfer of 25 years) introduced me to surfing in 2011 and the ocean has been a part of my daily life ever since.

I am a mum of 2 little activists and the Founder of EBB & FLO, sited on the seafront in my local town Cleethorpes.

I am a SUP instructor and silversmith creating jewellery from sea glass that I’ve collected from various beaches over the years.

Since I can remember I have picked up bits of marine litter on my travels, but I’ve been seriously actioning larger beach cleans and promoting the work and campaigns of SAS since 2016.

I’m passionate about Cleethorpes, our community,  keeping beaches clean and educating our next generation through fun, inspiration and the outdoors.

Vince Weavers

owner | first mate | SUP Instructor

Growing up in a seaside town and having the opportunity to surf for 25 years of my life is the foundation for EBB & FLO. I love being outdoors and living the simple life, put me on a beach and I’m happy! I introduced my wife Toni to surfing in 2011 and the ocean has been a part of her daily life ever since.

Together Toni and I are parents of two little nature boy activists and founders of EBB & FLO sited on the seafront in my local town Cleethorpes.

I am a keen SUP’er, Surfer, Skater and Musician.  By day I am Project Manager with my own Engineering consultancy, providing services and support locally.

In support of  Toni our local SAS representative we take responsibility for large community beach cleans and promoting the work and campaigns of SAS.

I’m a local lad, passionate about Cleethorpes, our community,  keeping beaches clean and educating our boys and the next generation through interactive fun, inspiration and living the outdoors lifestyle.  A perfect explanation of our slogan EBB & FLO ‘A Way Of Living’ 

Nick Ross

sailing master | kayak instructor

I first started Kayaking back in 84/85, living inland we used Brigg Leisure Centre.  In 1987  I moved the New Waltham where I spent weekends biking along the seafront and spending time on the beach and in the sea.

In 1990 I joined the Army where my passion for Kayaking went to new levels.  I found myself drawn to white water where I excelled and achieved a 3* qualification.

Fast forward to 2005, after leaving the Army I moved back to Cleethorpes as a family with my Wife Maria and our two strong, free spirited and inspiring girls.

In 2017 I decided to retake my Kayaking qualification and truly embrace a way of living.  For me its all about getting outdoors, being on the beach as a family.  Becoming a paddle sports instructor has helped me help my family and others take to the water with confidence.

The whole beach vibe and being out on the beach and in the water really helps bring about that sense of community.  We regularly take part in the community beach cleans as a family.

I want to help get people outdoors and inspire the next generation to care, respect the environment and have fun out on the water.

Maria Ross

quatermaster | Manager | jeweller

My love for the seaside grew from an early age spurred on by a family more from Berkshire to the sunnier warmer climates of the South West coast.  Most of my teenage years were spent body boarding at the resorts of Woolacombe & Saunton.

During life at school I had the opportunity to attend a kayaking session whilst on PGL on the Isle of Wight.

 After leaving school I joined the Armed Forces 1998 – 2003, during my time in the Army I had the opportunity to sail the coast of Sweden in a 57ft 1936 windfall sloop called the ‘Flamingo’.  Whilst in the forces I also completed a dingy course in the Mohnesee, Germany and attained two qualifications in white water kayaking in Austria.

In 2003 I left the Army, fast forward to 2005 when Nick (EBB & FLO’s Sailing Master / Kayak Instructor) and I moved back to Cleethorpes to raise our family, Carmen (EBB & FLO’s Apprentice) and Sassi.

In Cleethorpes I run Cloves a busy and successful Bed & Breakfast.  Our love for the seaside continues as a family.  In 2015 as a family we got back into water sports.  Last year the four of us completed a 4-day windsurfing into course in Fuerteventura.  

In January 2018 I also started training in jewellery making, specifically silver and sea glass made to order and sold in the EBB & FLO store.

I’m passionate about Cleethorpes, our community,  our environment and inspiring our next generation.


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