At EBB & FLO, we believe in making a positive impact on the environment and society through our products. Our clothing is no exception. At the heart of our mission is a commitment to environmental and social responsibility. We believe that sustainable fashion is the future, and that's why we prioritise the most suitable fabrics for our products to ensure longevity, functionality, and minimal environmental and social impact. Our commitment to circular sourcing plays a central role in this effort, which involves using regenerative and recyclable textiles, as well as biodegradable natural fibers, inks, and finishes.

Regenerative materials are a type of sustainable material that goes beyond being environmentally friendly. They are designed to regenerate the natural environment and provide social benefits to the communities involved in their production. Regenerative farming practices such as crop rotation, soil regeneration, and responsible land management create a positive impact on soil health, water quality, and biodiversity. These practices help build healthy ecosystems, promote carbon sequestration, and restore habitats for wildlife.

Our commitment to using suppliers who foster organic cotton farming practices allows us to offer T-shirts made from 100% regenerative organic cotton. This choice not only reflects our dedication to sustainable fashion but also plays a crucial role in supporting the health of bees and pollinators. Avoiding the use of harmful chemicals and synthetic fertilisers, helps create safe and bee-friendly environments.

Organic cotton farming practices prioritise the well-being of ecosystems by promoting healthy soil and water quality. Compared to conventional cotton farming, organic cotton cultivation consumes less water, reducing the strain on precious water resources. Regenerative organic farming practices take this a step further by regenerating the soil and promoting biodiversity. This has a positive impact on the environment and the communities involved in the production of the cotton. This mindful approach ensures that organic farming methods provide a thriving habitat for bees and other pollinators, fostering biodiversity in the process. 

Our beanies are made from 100% regenerative British non-mulsed wool. The wool is sourced from British farms that prioritise the welfare of their sheep and follow regenerative farming practices. The wool is also processed without the use of harmful chemicals, making it biodegradable and environmentally friendly.

Our hoodies are made from 85% regenerative organic cotton and 15% recycled polyester. Recycled polyester is made from post-consumer waste such as plastic bottles, diverting them from landfills and reducing the need for new plastic production. Regenerative organic cotton farming practices promote healthy soil and water quality while also promoting biodiversity.

These production process reflect our commitment to environmental and social responsibility. In addition our garments use natural raw dyes, plastic-free screen printing, cruelty-free materials, and are PETA-approved and Fair Wear certified. These certifications ensure that our clothing is produced under fair and ethical conditions, without harming people or animals.

By choosing regenerative materials and sustainable production practices, we can create clothing that is not only fashionable but also beneficial to the planet and the communities involved in its production. Join us in our commitment to sustainability and make a difference with every purchase.

Back to blog