THE WAVE OF CHANGE
At EBB & FLO, inspiring people to love and protect Blue Spaces has always been at the heart of what we do. Our immersive and connected SUP experiences have enabled thousands of individuals to become part of our water sport community in our hometown.
However, we are conscious of the fact that the pandemic has led to a rise in the incidence of mental health disorders, particularly anxiety and depression and we also recognise that there are certain barriers preventing many individuals from accessing Blue Spaces, such as financial hardship, poverty, and physical disability, which further negatively impacts wellbeing, and results in social exclusion. To address this issue, we established EBB & FLO COLLECTIVE CIC.
As a CIC, EBB & FLO COLLECTIVE is a separate legal entity set up to eliminate these barriers by providing access to stand-up paddle boarding so that everyone can experience the transformative power of our Blue Spaces. Our goal is to encourage, empower, and enable individuals to connect with our Blue Spaces, not only for improved physical and mental wellbeing but also to broaden horizons. We firmly believe that equal access to Blue Spaces should be available to all.
Moving forward, we have decided to consolidate our water sport activities under EBB & FLO COLLECTIVE CIC, while retaining EBB & FLO as our lifestyle brand. This will allow us to better focus on our mission of breaking down barriers to access our Blue Spaces, while still offering our signature lifestyle products and staying rooted in our purpose.