I first came across Ebb & Flo on Instagram while looking for a necklace for my daughter and was drawn to the unique designs and the meanings behind each piece. After buying her the North Star, I chose the Uruz Rune necklace for myself because it suggested strength and resilience at a time when I’d been unwell.

I wanted something handmade, individual, and with a message, and this piece has lived up to that. I don’t take it off, it’s been admired by others, and it makes me feel strong and able to tackle anything.

The whole process was excellent: great communication, quick delivery, simple packaging with a thoughtful message. If you’re looking for jewellery that’s individual, hand made, and full of meaning, I’d highly recommend Ebb & Flo.

I was immediately drawn to this necklace when I saw it. I loved the meaning behind it and chose to buy one with my birthstone (moonstone). The necklace is beautiful, it arrived quickly in beautiful packaging and I have not taken it off since I received it. I would not hesitate to recommend and indeed already have to several friends.

I can’t thank Toni enough for creating my Gold Flow necklace. It perfectly embodies connection to the sea. Toni’s incredible talent shines in this piece, a true work of art and a creation so personal to wearer. The form that the gold took is also truly unique and I love that there is no other like it.

After being bought the algiz necklace for my love of Viking origins & symbolism, I've worn it every day for around 2 years now and it's still one of my favourite pieces!
I rarely take it off, so it has endured well through day-to-day life including in the shower & through sweaty workouts without any sign of tarnishing.

Being the rune for protection, I've noticed myself go to hold it in times of feeling vulnerable to bring me a feeling of security & safety🙏🏼

Love it! Will definitely be buying more from the collection when I fancy a change! ✨